Animation Sans Frontières: - Filmakademie Baden-Württemberg (Part 2)

 Hello Again, Here are some continued notes from my time with ASF in Germany. The Thursday and Friday of the first week consisted of a 2 day lecture and workshop by Kim Björkqvist, a highly successful creative director and advertiser from Norway.  He opened with the statement “it’s all about Ideas” and began to compare our personal approaches to generating Ideas. 

We embraced our crazy, nonsensical sides as we scribbled ludicrous and seemingly irrelevant ideas onto post-it notes.  The exercise was aimed at “widening our span of relevance”, Kim explained how the General Stamford model of idea development is commonly used but not very effective. 

Kim then presented how a company called IDEO in California uses another model named the “RSBVU model” which has revolutionised their creative process. (http://www.ideo.com/uk/)

’ll have a go at explaining the RSBVU Model, The method lies in the post-it word association leading to the grouping of words into specific themes and then setting directions with them.  This then leads to linking content from the directions and generating Ideas into content concepts.  The next processes are Refining and finally Implementation.

Laura pondering over post-its

not so organised

After Kim’s lecture we split off into groups to develop Multi Platform Media Concepts with the title “The Perfect Crime”.  Again we took on the post-it method and fashioned 4 walls, top to bottom in yellow post-its with associated words and crazy ideas.We followed the RSBVU process which led to developing a hostage negotiation reality show of all things. 

The Idea coming together with Sarah at the helm

Once we had our Idea we had to pitch it to the rest of the group using what we had learnt from Mike Robinson as well as from Kim.  Having presented many times to directors and managers through work and HND students this was still quite daunting but we seemed to impress Kim with our structure and pacing in the end.  

Luckily everyone also speaks English, very lucky!

Thursday and Friday took quite allot of concentration but were well worth the caffeine overdose, eventually we had some spare time to explore the wonders of Ludwigsburg and Stuttgart.  One week covered in 2 blogs so plenty more to come, Thank you for reading and should anyone have any questions please do post a comment or email me,  Thanks!